Inclusive research & design

Designing user-friendly experiences that work for everyone, with accessibility at the core.

Manual & automated accessibility testing will only cover around 30% of issues. At the inclusive approach, we believe that truly accessible digital products have to involve testing with disabled people. This means that your products are usable by everyone, including people with disabilities, from the very beginning.

Why inclusive research & design matters

  • Ensures equitable access for all users
  • Reduces costly redesigns by integrating accessibility early
  • Improves usability and enhances the overall user experience
  • Meets legal and compliance standards – like the European Accessibility Act (EAA).

Our approach

We follow a user-centred, research-driven process to identify accessibility needs and embed inclusive design principles into your project.

1. Discovery & user research

  • Work with specialised recruitment agencies to find disabled participants
  • Conduct usability tests with disabled participants
  • Identify accessibility pain points and barriers
  • Analyse current user experience challenges and opportunities

2. Inclusive design principles

  • Apply WCAG and universal design best practices from the start
  • Ensure clear, readable typography and colour contrast
  • Write in plain language which is easier for everyone to read
  • Design intuitive interaction patterns for all users

3. Prototyping & usability testing

  • Develop wireframes and prototypes that prioritise accessibility
  • Conduct usability testing with real users, including assistive technology users
  • Iterate based on feedback to refine designs

4. Collaboration & implementation

  • Work closely with developers to ensure accessibility is implemented correctly
  • Provide design specifications and annotations for accessibility compliance
  • Support teams with accessibility training and best practices

Deliverables

  • Research report with user insights and accessibility recommendations
  • Accessible wireframes and prototypes
  • Usability testing results and improvement roadmap
  • Ongoing support for implementation and design iterations

Need expert accessibility support?

Get in touch for a tailored solution that meets your needs.